Introducing “Kettle Pay”: Cashless Donations at the Dane County Kettles
MEDIA RELEASE
Media Contact:
Kaitlyn Novotny
Special Events & Marketing Asst.
O: 608-250-2240
C: 608-575-9980
Introducing “Kettle Pay”: Cashless Donations at the Dane County Kettles
Madison, WI (October 28, 2019) -- As America goes cashless, The Salvation Army is making it easier for donors to give back during the Christmas season by making a gift with Apple Pay or Google Pay at the iconic red kettles. Smart chips and QR codes on red kettle signs allow shoppers to simply “tap” or scan their phones to make a digital donation. Forty Kettle Pay locations across Dane County will be available this season.
Shoppers will be directed to a custom donation page that accepts Apple or Google payment options. The funds will then be distributed to local Salvation Army units based on the donor’s billing ZIP code, and an email receipt will be sent directly to their phone.
The Red Kettle Campaign begins Friday, November 8, 2019, kicking off at Blain’s Farm and Fleet on Stoughton Rd. Only 15% of shifts have been filled so far despite a campaign total of ~23,000 hours. The Red Kettle goal for this Christmas is $600,000, the entirety of which directly supports the programs and services The Salvation Army runs year-round, including two homeless shelters, intensive case management, a medical and dental clinic for the under- or non-insured, a community center with summer day camp and after school programs, and chapel.
How You Can Help:
- By Mail, send in a check
The Salvation Army of Dane County
3030 Darbo Drive
Madison, WI 53714 - By Mail, send in your gift using your mail appeal envelope
- Text “DANE” to 24365
- Make the best gift you can in any kettle
- Donate online at SalvationArmyDaneCounty.org
- Sign up for a bell ringing shift at RingBellsDane.org or by calling 250-2283
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About The Salvation Army
The Salvation Army annually helps more than 23 million Americans overcome poverty, addiction and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operations around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit SalvationArmyDaneCounty.org.